Dubai-Based Senior Account Director for 360 Integrated Campaigns & Events
Delivering Results for NEOM Trojena, Red Sea Global, Atlantis Resorts & Qatar Tourism.
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![Behind-the-scenes of a video interview setup with a person seated, surrounded by professional camera and lighting equipment, and a laptop on a table displaying "Info Resolution".]()
FIFA Shoot with executives
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![Group of seven people wearing masks and sports apparel, posing together indoors with a wooden backdrop.]()
E-Sports Gaming Event with SA Cricketers and Footballers
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![Film crew on a beachside set with cameras and equipment, people managing filming, and one holding an umbrella for shade.]()
Dragon Boat Film Shoot
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![Black and white image of a man with text and logos, promoting rugby with "Springboks" and "FNB" logos, featuring a message about teamwork.]()
FNB Sports Sponsorship
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![Valley Forge Academy Press Conference at Al Bayt Stadium]()
Valley Forge Academy Pres Conference at The Torch, Qatar
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![Group of people posing on a red carpet at a media event]()
Loeries Awards with the GRID Worldwide team
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![A man in a white shirt and jeans standing on a grass field inside a stadium, with people gathered in the background near a wheelchair. The stadium has blue seats and is well lit.]()
Drone Shoot at Stadium 974, Qatar
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![Two men presenting in a modern office with beer packaging designs projected on screen]()
Carling Black Label Presentation to Agency
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![Trade show booth with Petrobrand signage and standing people]()
Petroleum Event in South Africa
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![Two men posing indoors in front of a vibrant digital display, featuring cityscape imagery. The man on the left is wearing a white shirt with a name tag, and the man on the right is in a dark shirt with tattoos on his arm. Other people are visible in the background.]()
NEOM/Trojena immersive event experience
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![Two men in business attire standing in front of framed pictures, one holding a book titled "Derby Day."]()
Presenting FNB Campaign to the 1995 Springboks Captain, Francois Pienaar
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![Three men standing at a marketing booth display titled "The Trump Card Marketing," featuring promotional signs and products. Shirts are displayed in the background, along with a table displaying a laptop and business materials. The banner highlights their specialization in various marketing services.]()
The Trump Card Marketing Roadshow
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![Magazine article featuring a well-dressed man in a suit seated at a table, with text on entrepreneurship titled "Coming Up with Plan B, C, D."]()
A young Rush featured in Entrepreneur magazine
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![Man in a black suit holding a microphone, standing in front of a camera setup with a turquoise background, possibly at a media or press event.]()
FNB Springboks sharing "Words of Greatness" to support the Springboks RWC 2019
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![Group of people posing happily in front of a modern building at night.]()
Atlantis The Royal, This is it Shoot
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![DJ playing music at a club with headphones, mixer, and turntables, surrounded by bottles and decorative plants.]()
And can rock a party on special occasions, check my Soundcloud links below
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![Person using a laptop at an office desk with a city skyline view through a large window.]()
Focus Mode!
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![Man in a patterned shirt sitting in a restaurant with a decorative wallpaper and two other people in the background eating.]()
Hanging with Neymar, Buffon and Thiago Silva
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![Group of people smiling and posing for a photo in a lobby area with glass doors and indoor plants.]()
Red Sea Global x Beautiful Destinations. Adventure Influencer Content
Rush Bhana is a South African professional living in Dubai with 12+ years of experience as an experienced and skilled Account Director/Marketing Director specializing in Tech, Destination, Sports, and Entertainment brands.
Rush has attained seven years of worldwide agency experience with global agency networks such as TBWA and Interpublic Group. He has also worked and lived throughout Africa and the Middle East (Dubai, Saudi Arabia, and Qatar). This experience allows him to understand global insights and implement and execute integrated campaigns, high-level commercial, financial, and partnership deals up to $5,000,000.00.
Skilled at managing multiple accounts and teams in the MENA region at the intersection of brand, film production, digital, live events, content, communications, media, sponsorship, CX, social media, experiential, tech, and production. Experienced in curating meaningful initiatives targeting B2B and B2C, travel seekers, sports fans and communities, UHNWIs/VIPs, and a solid global network of production, creative, and digital agencies and suppliers.
He has spearheaded partnerships and communications with global organizations such as Atlantic Records, FIFA, Paris Saint Germain Football Club, Discovery Network, South Africa Rugby (The Springboks), and Nigeria/Kenya Premier League. Rush has also been featured in the Entrepreneur Magazine for running a boutique Marketing Agency in South Africa for 8 years and has won creative awards for Loeries and The Creative Circle.
Clients include: Red Sea Global, NEOM/Trojena, Atlantis The Royal, Qatar Tourism, Valley Forge Academy, General Motors, KFC, FIFA, FNB, MTN, BP.
How can we effectively reach a mass audience by featuring the world's most ultra-luxurious hotel on a billboard while capturing its brand essence?
We brought a truly captivating and immersive Anamorphic experience to life through a strategic and carefully chosen partnership with best-in-class technology providers. The visual masterpiece, a unique blend of earth, wind, fire, and soil elements, effectively embodies the ultra-luxurious hotel's brand essence. We leveraged the hotel's brand visuals and touchpoints to create a unique and memorable experience for our audience.
This Anamorphic billboard was located in New York Times Square and Dubai JBR. The campaign was truly integrated and developed for over 10 countries and localized accordingly. Developed for Atlantis The Royal by FP7 McCann and Amplify.
NEOM x Trojena at Cityscape Global Saudi Arabia. Immersive event build. BPG Group.
Qatar Tourism x Paris Saint Germain Football Club - Sponsorship Film and Digital rollout. GRID Worldwide
General Motors, OnStar Digital Media rollout - CGI Animatic. FP7 McCann
General Motors, Onstar - Gaming Campaign with in-vehicle WIFI. FP7 McCann
Qatar Tourism, Dragon Boats - Film Production and Media rollout. Resolution Films
FNB Springboks - 360 Integrated Campaign. GRID Worldwide
Qatar Tourism, Al Bayt Stadium - Film production and Media rollout. Resolution Films
FIFA Content Film - Agency: Resolution Films
Valley Forge Academy - Press and Media Launch. Resolution Films
FNB Springboks - 360 Integrated Campaign. GRID Worldwide
Sports
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Culture
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Entertainment
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Destination
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Lifestyle
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Experiences
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Sports 〰️ Culture 〰️ Entertainment 〰️ Destination 〰️ Lifestyle 〰️ Experiences 〰️
How do you unveil the future of mountain living to a global audience at one of the region’s most high-profile real estate events?
We crafted a fully immersive and sensory-led brand experience that brought Trojena – NEOM’s futuristic mountain destination to life at Cityscape Saudi. Designed to disrupt expectations and stir emotional connection, the installation seamlessly blended architectural vision, environmental storytelling, and next-gen technology.
Through a powerful interplay of LED, light, sound, and motion design, we immersed visitors in Trojena’s distinct zones from winter sports and wellness to lakefront luxury and high-altitude experiences.
From concept to execution, we collaborated with NEOM’s internal brand and experience teams, curating a journey that was equal parts spectacle and strategy supported by interactive displays, cinematic content, and bespoke physical build. This unforgettable showcase positioned Trojena as a defining icon of future living and a key pillar in NEOM’s vision for 2030. Developed for Trojena by BPG Group. with external suppliers.
Agency Creds: Beautiful Destinations, FP7 McCann, Resolution Films, BPG and GRID Worldwide
The projects showcased on this site reflect work I contributed to while collaborating with various agencies. All creative rights, trademarks, and content remain the property of their respective owners. This portfolio is intended solely for the purpose of showcasing my individual contributions and experience over 10 years.
The Red Sea @visitredsea, Organic Content Shoot. Beautiful Destinations.
The Red Sea @visitredsea, Brand Film and Digital rollout. Beautiful Destinations.
Atlantis The Royal, Cannes Lions Case Study - How to market to an Ultra High Net Worth audience. FP7 McCann
Atlantis The Royal, This is It Social Content. FP7 McCann
Atlantis The Royal. 10:35 Music VIdeo with Tiesto. FP7 McCann
UNLOCKING THE POWER OF BRANDS THROUGH CULTURAL INSIGHTS AND DISRUPTIVE MARKETING INITIATIVES
“When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the whole grand human drama. More than simply alive, you’re helping others to live more fully, and if that’s business, all right, call me a businessman.”
―Phil Knight,Shoe Dog: A Memoir by the Creator of Nike
TESTIMONIALS
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Elias Saroufim - Director Paid Media at Red Sea Global
I had the pleasure of working closely with Rush during his time at Beautiful Destinations, where he led as Account Director on The Red Sea brand while I served as Director of Paid Media and Campaigns.
Rush was the kind of teammate you could always count on; consistently available, dependable, and genuinely invested in adding value to every call, brief, and challenge we faced. In an environment where deadlines were tight and last-minute changes were the norm, he remained calm, collaborative, and solution-focused.
He’s a true team player who delivers under pressure and brings positive energy to every interaction. I’d welcome the opportunity to work with Rush again in a heartbeat. -
Phil Botti - Head of Content at Atlantic Records
I had the pleasure of working with Rush on the “10:35” music video project for the incredible Atlantis The Royal Dubai. He was a fantastic collaborator and creative partner - focused, thoughtful, and a joy to work with. I’d jump at the chance to team up again.
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Sadila Fakir - Head of Digital and Media at ABSA
Rush is a real team player and I have seen him grow from strength to strength over the past few years. He is driven and seeks to develop long term relationships with his stakeholders. Rush is passionate and pushes the boundaries of conventional thinking to that beautiful space we call disruption.