• GLOBAL ACCOUNT DIRECTOR

    Providing effective project leadership and management for strategic-led advertising/brand campaigns and live events in the MENA region.

Rush Bhana is a South African professional living in Dubai with 12+ years of experience as an experienced and skilled Account Director / Marketing Director in the marketing and events industry (4 years in the MENA region)

Rush has attained Worldwide Agency experience for seven years with global agency networks. He has also worked and lived in Africa (Johannesburg, PE, Harare) and the Middle East (Dubai, Saudi Arabia, and Qatar). This allows him to understand global insights and implement and execute high-level commercial/financial deals up to $5,000,000.00

Skilled at managing multiple accounts in the MENA region, focusing on Brand, Live Events, Content, Communications, Media, Sponsorship, Digital, CX, Social Media, Experiential, Tech, and Production. Experienced in curating meaningful initiatives targeting B2B and B2C, travel seekers, sports fans and communities, UHNWIs/VIPs, and a solid global network of production, creative, and digital agencies and suppliers.

He has spearheaded partnerships and communications with global organizations such as Atlantic Records, FIFA, Paris Saint Germain Football Club, Discovery Network, South Africa Rugby (The Springboks) and Nigeria/Kenya Premier League. Rush has also been featured in Entrepreneur Magazine and won creative awards for Loeries and The Creative Circle. 

Clients include NEOM/Trojena, Atlantis The Royal, Qatar Tourism, General Motors, KFC, FIFA, FNB, and MTN, to name a few. 

Atlantis The Royal - 10:35 Music Video with Tiesto. FP7 McCann

General Motors, OnStar - CGI Animatic. FP7 McCann

FIFA Content Film - Agency: Resolution Films

General Motors, Onstar - Gaming Campaign with in-vehicle WIFI. FP7 McCann

Atlantis The Royal - Integrated.Marketing Campaign ”THIS IS IT”. FP7 McCann

Qatar Tourism, Al Bayt Stadium - Film production and Media rollout. Resolution Films

Valley Forge Academy - Press and Media Launch. Resolution Films

Sports

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Culture

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Entertainment

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Destination

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Lifestyle

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Experiences

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Sports 〰️ Culture 〰️ Entertainment 〰️ Destination 〰️ Lifestyle 〰️ Experiences 〰️

Agency Creds: FP7 McCann and GRID Worldwide

NEOM x Trojena, Cityscape Saudi Arabia - Event Production. Films, Branding. BPG Group

Qatar Tourism x Paris Saint Germain Football Club - Sponsorship Film and Digital rollout. GRID Worldwide

UNLOCKING THE POWER OF BRANDS THROUGH CULTURAL INSIGHTS AND DISRUPTIVE MARKETING INITIATIVES

“When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the whole grand human drama. More than simply alive, you’re helping others to live more fully, and if that’s business, all right, call me a businessman.”

―Phil Knight,Shoe Dog: A Memoir by the Creator of Nike

Contact Rush today for your strategic-led business and marketing needs.